Flowers, home and coffee
Studio Gallimore
Flowers, coffee and the life of the home, given one setting and room to breathe.
A website for flowers, coffee and the life of the home. The design gives the different parts of Studio Gallimore a shared setting while allowing each offering its own space.
Context
Studio Gallimore brings together floristry, photography, art prints, experiences and its own coffee. Presented as a list, that range could read as scattered. The website needed to hold it together as one point of view.
Design direction
The site opens on a full-screen photograph and a handwritten logotype, then slows down into short editorial passages set in a fine serif, with italics used for emphasis. Generous margins and a warm off-white ground let the photography carry the atmosphere.
The website in practice
The navigation divides the business into The Studio and The Home — flowers, weddings, photography and experiences on one side; the signature roast, a coffee subscription, prints and the collection on the other. Pages lead naturally towards the basket or an enquiry.
- 01
Two parts of one house
The Studio / The Home structure gives a varied business a simple mental model, repeated in the menu, the homepage and the footer.
- 02
Writing with room to breathe
Each section opens with a single considered statement, so a visitor reads a point of view before a product grid.
- 03
Clear routes to act
Product pages, a coffee subscription and an enquiry page sit within two clicks of every introduction.
