Residential and commercial services
Avon Pest Control
A clear, approachable website organised around the questions people bring to it.
A clear, approachable website for an established pest control business. Services, advice and contact routes are organised around the questions people bring to the site.
Context
People usually arrive at a pest control website with a problem and a question: can you deal with this, do you cover my area, and how do I reach you? The website is organised to answer those quickly, for homeowners and for businesses.
Design direction
A calm, rounded sans serif, warm photography of local houses and a muted green palette keep the tone reassuring rather than alarming. The headline is plain and specific, and the main action is repeated without shouting.
The website in practice
Navigation follows the visitor’s questions: services, who we help, areas covered, advice and contact. Each pest has its own page. Two advice series, ‘Before You Call’ and ‘From the Field’, answer common questions. On phones, a fixed bar keeps a call and a quotation request within reach.
- 01
Organised by pest
Nine common pests each have a dedicated page, introduced on the homepage with a one-line description of the approach.
- 02
Local by design
Areas covered has its own section, and two local numbers are presented beside the towns each one serves.
- 03
Contact within reach
The phone number sits in the header on desktop; on mobile, ‘Speak to a technician’ and ‘Request a quotation’ stay fixed at the foot of the screen.